on project cassandra in 2016, our 3 thought documentary series on marketing has paula stats may 4th on d, w. the i'm just going to jump in and turn it on because the thought is wanting story, special. great. i mean, come on. the idea of the phenomenon in this you see the cub loan thing, how the world's most successful call influence that has tons, things upside down the to the last 7 years. i've

literally dedicated every single day of my life to tracking down the world's crazy as an cool is cause there's her many amazing cause out there that if adding film them, you know, you just never see them. sometimes thing into female, syria, time the but always great kingdom. oh yes. good. that's the only thing you have to do something different. obviously you have to purchase things differently. and you have to love what you do on conventional, provocative marketing and competing on the same playing field as men in once a male dominated spans the you know, way more because i'm not sure about the role with this wonderful woman. over here we go. single hand to crack. a male dominated monster frustrating and

bone. alexandra, his she a k supercop. lindsey initially faced enough to project it was hot, it was hard. i'm not gonna lie. it was hard when it got really, really, really bad. i actually had to go see a therapist. now her social media pages receive a $2000000.00 hits a month and she's contributed to a shifting communication. what influence is, and now the auto industry is favorite palm. we must accept that there was a store that we change. now, creating information about the cost goes for the search on the car companies and buying to what with the under prepared to spend a lot of money on the collaboration. she re presents the voice of potential customers and we have to have the ready co revolution total. what's the social media channels?

it's the most expensive bmw avon lane and she knows exactly the success formula of how to communicate via you tube via instagram, via take, talk the news, the goal every year. you know it higher and higher and higher. what's next? stuff being high right in studio where she develops calms himself to design something where people go, wow, that is cool. and a brand new online auction platform with which she tends on shaking out how the world's most expensive cause of boats. and so there's a lot of money out there among young the younger people. a lot of these new tech building is very welcoming, new and tech in fresh hooks. the secret to success is with the angel. music comes into play.

ok. are you ready? with meticulously staged videos from the wells of automobiles, supercop lonzey has already gained more than a 150000000 follow as songs social media. healthcare was yesterday today. it's because of the world super copland. these camera man and manager is her husband. nick here. she's a former swiss banker, he moved to do buying in 2008 with alexandra, who initially worked as a radio presenter. so when she posted the 1st videos in 2017, they immediately went viral. and so her 2nd korea was full and brand clumsy loans as clever. i just want people to feel like they're here with me . i grew up in a very small country town in australia, only 3000 people. i never got to see calls like this. and there are

a lot of people around the world who navigate just because like this. and so i want people to feel like call everyone can enjoy costs. unlike a male counterparts, super complement the doesn't take himself too seriously. instead she plays the girl next door perfectly featuring the most expensive and false discounts in the world. sometimes slightly amateurishly, but always in a way that's easily understandable. absolutely. every one, the 1st of all, i approached it differently than anyone else was. i came from, as i said before, like a layman's perspective. someone who literally, if you get given the keys were ferrari or a land beginning. what would you think is the coolest thing about it? it would be something like that. busy is going on, it would be something like

a cool button inside all the lights or something, not news. you need to show them something cool, something moving something, lighting up. so it always has to be very visual. without using too many words supercop don't do, conveys the pure emotion. that's exciting. cause if i can have the and i really want people to feel like cause are fun. unaccessible because for a long, long time the call world has been quite in cielo. it's been quite intimidating the colewell to get into. it's being very protected by like a male dominated kind of society and. and so i want people to feel like call everyone can enjoy costs. well, she began participating in the male dominated see because seen in 2017 the

it was hot, it was hard. i'm not gonna lie. it was hard. i would go to call press events and i would literally be the only woman in the room and there would be a lot of hate like hold themselves to the real call guys. and i got pushed back online as well. right. so i got the typical comments like get back to the kitchen, make me a sandwich. you know, i like women don't belong here. the criteria is massaging mistake, and sometimes threatening response means, and that certainly felt the tire at the time. the, it was such an emotional rollercoaster, like i would get amazing feedback and then really bad feedback and it was just like i was on a high and then a low and a high and a lower if you use. and i'm like really took an emotional toll on me when i got

really, really, really bad. i actually had to go see a therapist. i then, and you know, there's no shaving, not that's fine. when you're really struggling with some things. if you talk it through with a professional that can really help you today, the caldwell t has opened up to sleep a couple of the and that includes formula one tracks where she's able to put calls with 1000 tolls. palace 3 that paces now, you know, i, i do have the biggest call audience in the world and more so than any man in the space which is just mind boggling to me. so i think now it doesn't worry me so much because i'm of kind of proving myself and what i can achieve she particularly enjoys making films about women and cause might be a rape and gazelles. for example, a group of professionally successful women in dubai who also have a partial and so false called a business magazine named one of the 50 most

influential women in the arab. well, not bad for a full my radio presents the, it's called that one. but i feel like they have some are as she goes with is a high stick with a car. and then with the height, the guy with the, with the boat, they the car with the, with those lot of things. i mean, she's super woman for me. she's good, you're famous if you're a get into the windsor. you are, i'm password. i'm boss of everything. i think me just representing in base male dominated space. is me doing something for female empowerment? the sleep a couple of the has changed the way the world interact. smith, old things cause now social media has become one of the most important marketing

tools in the auto industry. is this in the end of the form? oh, yeah, the, it's a different form of communication. the says we see, and over the years the traditional auto sales are and so well received any longer uh, commenting on these missing items on the lead. these cut off, but the experience of playing increasingly important growing in this aspect is that to a representative on the social media ultimately aspect of it to them for trying to win an engineer who speaks about the car. it's a different language then when super cod blondie space about tenny, i'd be immediate the same for the even if it's $2.00 to $2.00 numbers in the same room, it has it. the german companies are paying 6 figures, sums in order for her to show up and help them redesign them marketing strategy the,

they're ready to change the entire communication mix of the brand like being w test because of the social media channels became number one in the importance of communication. so what happened on the was the very beginning, how up t opinion, the data big, where we would like to work with, just because she knows exactly do success formula of how to communicate via you tube via instagram via to talk. well, it's probably no coincidence. supercop lowndes daily run about just happens to being out for election. we call from the bavarian comm, manufacturers, staples. when she cruises through the streets of tea by in her rolls royce, race is evident that she truly enjoys the drive. the,

i never thought i would be a rolls royce driver, but when i 1st drove on, i needed was one life it. i mean, it feels like you are driving on the cloud. it is so soft. i love driving. i love driving, so i look for design, exceptional design. i also look for power. but this story like electric costs, the one to then that she immediately sites on the new electric rolls royce, the i have been waiting to get my hands on the brand new rolls royce. spell the 1st as well. fully electric rolls royce, the wall holding molly? yeah, now it's whole can see, i love that roles is going to lake craig, i long place it got such

a heavy car and it just picks up in the tool with the batteries. holy moly, this is this is, this is what i mean. rolls royce is just so you should to battery powered cause so much power instantly and so quiet. and with having the pilot seat to celebrities have no problem being driven around to evidence which is found on social media sites. for example, f one star louis hamilton. i was wondering like, what are you, what's your favorite color? because you've been given so many different and us cuz when it comes to my one of honey woods, most famous film composes likes being shuffled around spicy populum. so we collaborate, right? so when was how often has something that he wants to announce? uh, i will fill in with him and, and i will get the message out about his announcement of his business. i've got generally quite wide wrist, and i always have where the watch basically over the phone. it's

a way for hamilton to promote his f one, sponsor a watch brand. okay. okay, but i like the weight, the same as it was the same with hon. sigma. either so we just collaborate um, it's a good way for me to get great content meeting incredible people and it's a good way for them to get the message out about, you know, the new business or whatever it is that they want to do. i mean, the extraordinary solves of costs that don't exist, could rise, right, right. and now you're making not come to life. big box will absolutely. meanwhile hence, simon has to promote the electric cause for which he went to him, sound design. and that's no better place to do that than on see because of the social media channels. we have a lot of rates and we have a lot of different ways we can film videos, produce etc. so yeah, if you want to get your word out about some things, then it is

a good platform to be on 7 years ago, supercop loan t began building have business and plight and define she now is so a 65 people around the world. but we're, you know, we're here at my office, one of my offices. this is the one and divine loving office in london, prague. manchester. no l. a as well. this is all very 1st office. we saw husband nikia. she bens, the midnight oil, the 2 jets around the world, from one of their offices to the next, the, they've even open to their own design studio in prague. experts from renowned con developers such as teen inside you know, what that one you see because loan d ca designs for the last few years. we

have seen the most a concept cause, you know, i say really cool stuff like holograms in cause and, and, and, and, you know, tools opening backwards inside it sideways and go in all different directions. and then, you know, smoking mirrors and just put on a show, right? so that's what i would love to do is to design something where people go, wow, that is cool. so the ultimate goal with the design studio is to actually design my own uh, super limited series of calls, and also probably a team up with another major manufacturer to do that. you're going to see the coolest cost of the well. and i promise you the time she's long being in talks with call manufacturers like b m, w. i know her vision about this in every detail and

i do respect her vision and mission to do so. to enter the core of our business. but please do understand that we are not able to talk about such things when it comes to insights of the future of design. although it might be a while before the 1st cod joint be produced by super complement d and an automobile manufacturer is on the markets up pro gran has being pounds and then it comes to the surface. she's all ready and established link between the customers and the car industry. the they have been asking for as direct feedback from follow is right. so we can literally just run a poll. i could run a poll right now and instagram and say, do you like order lane assist? and then we get direct feedback from tens of thousands,

if not hundreds of thousands of cars team is in real time. she re presents the voice of potential customers. it's a i don't want to see a market research platform, but it's an indication of how people react on something. and since she always has her finger on the pulse of the industry, it's no surprise that she has another any idea for the last 7 years, i've literally dedicated every single day of my life to tracking down the world's crazy as an coolest cause. i've been in contact with collectors and dealers from all over the world who have all of these beautiful cause, but they're not connecting in one space. so i kind of fix that. i've actually just launched s b x cost dot com, and that is my very own premium call auction platform. and

she's going to mission to complete. you've reorganized the way the world's most expensive cause of traded on how online auction platform. you can buy the most valuable calls in the world in a matter of seconds using via credit code. there's a whole new audience for these costs. so there's a lot of money out there among young the younger people. a lot of these new tech building if they don't want to fly to. busy some old school you know, the place that's being around from. busy loss 50 is they want to, they want it, they want something new and tech in fresh. it's going to open up the world of cause to the wealthy people in markets who haven't never had an option to buy an auction. they've been on to served people in asia, people in africa, all people in australia, middle east,

super copland. he wants to shake up the $1000000000.00 market for the most expensive calls in the well. until now, it's in the hands of a few auction houses and private deal is exclusive and only accessible to the lead exactly what she wants to change. and tell dogs like simon kingston who ends millions from trading rarities now have to brace themselves to competition. i think what they do is just a whole different world and i think we in this world can learn a lot from them. it's exciting that, that, that bringing those new people into, uh wells cuz people have pretty huge quantities. but i'll be watching what they, what they do with a lot of interest. who knows we, we may end up doing something in some shape or form together in the future. people who have been in the auction world for years and years and years are even excited about this, and i'm not the lowest one line. that's incredible. um, you know,

it will completely transform the way that people buy and sell. so because women on top okay, are you ready? we've had a numerous following online. she's changed the automobile. wow. the and to jenny is that me just speaking of the, my dream is buying multi $1000000.00 costs for myself. know, barring them and driving them. uh, buying them for myself and driving them without a camera on me. just let me just for me to experience the fuel. driving pleasure again. a lot of the time when i'm in these cars, it's about work. and i'd love to flip it again into just place off

the cameras on or off. it's the sheer pleasure of driving that much of a tough on her lets this work ethic impression form the basis of her success. innovative, unconventional and cosmopolitan super copland is now a brand that is taking up the traditional or somebody's. you've seen the english test calls made by china is b y, d have performed just as well as the european rivals the right. now there's a growing backlog of b y d cost in the gym and poor to frame a half and due to insufficient demands. but having sold more eaves than anyone else in the last quarter of 2023 the or to make it isn't causing the brakes. on its expansion strategy across gemini new b,

y d. show rooms that popping up like this. one in berlin, somebody's customers. it's the 1st look at the chinese vehicles. they used to driving a vw, messiah diesel bmw with a curious to check out by the design and engineering of models named tang hon. oh, dolphin. the same quite similar to european cars. what are they as well made? we'll have to see though, i'm sure they tried hard. the mom, the show room manager is a no doubt that the costs will find plenty of bias. b y d makes it so by trees, as well as crucial chip components. and it sounds like trees, w, i, d must also keep an eye on the competition and react accordingly. and i'm for new, for instance, let's review the seal as a direct rival to the test left. so let's base price is just below that intestinal model. i see that the test level c, y, d, ship explorer,

and number one can carry up to 7000 easy. the company plans to eventually deploy 8 such call carries with the aim of conquering the european markets, among others. in, in its domestic market, d, y, d out sells us rival tesla as e cause become the subject to the boy told price for chinese production capacities, all huge bonds a minute not. you've had another night shift are continue production all weekend. and i look in china could easily be turning on $50000000.00 cars a year, and i will do it. but interestingly, domestic demand of only 23000000 means a difference of 27. so you want us to, man, is that 14000000 and europe 13. so china has goes up to capacity so enormous, they could supply the entire world, it becomes a very just update and correct because those have come to the huge consider introducing punitive terrace to offset b, y d, 's extensive states subsidies and potentially stem the tide of chinese eaves

in anticipation of these terrace b y d plans to build factories in the u. one on this piece of land in seconds in southern hungary. the 1st speaking will be by archaeologists roman era artifact stations that move in 2000 years. have been found here. that discovery could hold up construction work b, y, d a must have its cause rolling of the assembly line here within the next 3 years. but will the projects have to be halted fairly sufficient and that contributes not in our interest. and of course we don't plan to do that. we're working closely with other institutions that are carrying out our geological work and with the investors . so we can do our job and they can do theirs with a minimum of interruptions for the other m. okay. hungry is a pop in a spring board for chinese companies in the and soon thousands of workers are

expected to arrive from china to build the new plans. even before this infrastructure was in place, b y d is charging ahead with the sales in europe. and more automotive tales next time on red, the

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the this is dw news line from berlin. george's capital prepares for more demonstrations against the law which could crack down on meeting of freedoms. protesters have been on the streets for 3 weeks, announcing a so called russian law as a threat to the countries you aspirations towards. the president tells dw, show the to the bill. also coming up in the program, canadian police charged 3 indian nationals over the killing of a 6 separatist in the case that spark diplomat of crisis between india and canada and but.